A Digital Marketing Consultant will give you a new perspective.
Getting stuck in a rut with your marketing is easy. You think your website, advertising, strategies, are great, but what do they look like to your competitors or customers? According to Mashable, 84% of millennial have left a website because of an “irrelevant or intrusive ad.”
A Digital Marketing Consultant will help redesign your website.
A Digital Marketing Consultant will make sure your website looks and functions at peak performance. According to Kissmetrics, people leave a website that is poorly designed, has too many ads and lousy content. You want a site that is clear, responsive, informative and visually appealing. Some businesses still have a website that they got in the 90s. The top brands are always reinventing their sites to stay competitive.
A Digital Marketing Consultant help you keep up with your competition.
Digital marketing is a very demanding job. Often, the company founder/CEO acts as the chief marketer until they cannot keep up. You will be more competitive with someone working on your social media, SEO, and content on a regular basis. Hiring a consultant takes a massive load off your shoulders and gives you a chance to breathe a little. A consultant will also research to see where your top competitors are investing their time and money.
A Digital Marketing Consultant will get you found.
Search engine ranking is still a relevant strategy for any business with an online presence. The first place most consumers visit to find information on a product or service is Google. Law of averages says that the more visitors your site has, the more people buy. A successful, well-rounded campaign will increase your page rankings. Sometimes these changes take a few months to show, like if you have started a new content and site-building project. Other times, a few adjustments to your web design can improve your ranking overnight.
A Digital Marketing Consultant helps you engage customers.
The 80/20 rule states that 20 percent of your customers will bring you 80 percent of your sales. One of the most significant challenges for a business is to engage their customers. Many different brands and messages are competing for your buyers’ attention. Having an online presence is not enough. You need excellent content and a long-term strategy that encourages top influencers to interact with your brand. The more likes and shares you have the more people buy.
A Digital Marketing Consultant will watch your reputation.
Since the invention of social media, These may be people your company offended who have never uttered a word of complaint to you. Even so, they are doing damage. The smartest thing you can do is have someone keep an eye on the conversations involving your brand. Google Analytics and similar services will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of user feedback to identify your weak areas and then address them. A digital marketing consultant knows the most efficient ways to keep watch on buyer sentiment.
A Digital Marketing Consultant becomes a partner in your success.
Many small business owners feel like they have to do everything themselves. That will limit growth because over time you will get burnt out. Hiring a consultant brings another person to help your business with something that either you do not want to do or are not the best at.
Digital Marketing Consultants are cost effective.
When hiring an in-house SEO expert, social media manager, copywriter, web designer, advertising executive, and videographer. You will need to pay salaries and benefits for all these people. We are talking hundreds of thousands of dollars here. It is better to work with a full-service digital consulting firm for the same caliber of work, without all the in-house expense.